This rebranding project was created for Lincoln Park Zoo and their brand applications: signage, wearables, and vehicle wrap. I've also included the design of the Graphic Standards Manual for insight into the brand's identity. Bold, solid colors, and general shapes were used to represent each animal house while also remaining complimentary to the elegance of the rebranded primary logos. The rebranded identity of Lincoln Park Zoo is reinforced with consistent style and appealing charm.
